How a long-standing rivalry between 2 French billionaires helped raise $340 million to rebuild Notre-Dame in 24 hours

Bernard Arnault and François Pinault are the two richest men in France.
Photo Courtesy of Charles Platiau/Reuters; Thibault Camus/AP; Yutong Yuan/Business Insider

Ranked as the richest and second-richest men in France, Bernard Arnault and François Pinault head major luxury-goods empires. Pinault’s net worth is $35 billion according to Forbes real-time data, while Arnault is worth $92 billion. Arnault leads LVMH — the parent company of Louis Vuitton and Sephora — and Pinault serves as honorary chairman for his company, Kering, which owns the flourishing Gucci brand.

As Thomas Adamson wrote for the AP, “The famed rivalry of Arnault and Pinault, whose names rhyme, goes back decades.”

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