Death Row Records Acquired By Hasbro As Part of $4 Billion Deal

Though Hasbro was aiming for more family-friendly programming, the toymaker ended up with Death Row Records, a division of Entertainment One purchased in 2013, Rolling Stone reported.

A Hasbro sign as it appeared at a recent function – Photo: Shutterstock



Toymaker Hasbro has acquired gangster rap label Death Row Records — which counts Shakur and Snoop Dogg among its artists — as part of a bid to grow its stable of family-friendly entertainment.

The worldwide toymaker announced the $4 billion deal Thursday to buy British company Entertainment One, which produces animated kids shows such as “Peppa Pig” and “PJ Masks” but also owns the rap label.

Hasbro, which owns the rights to My Little Pony, Monopoly and Mr. Potato Head, has said the company was looking to expand “family brands” and television production with the purchase.

Read the full article at – ‘Hasbro Acquires Death Row Records



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