One of the many mega mansions in the hills around the Calabasas area of LA
If you’re looking to sell your multimillion-dollar Los Angeles home in a wildly unconventional way, you’ll likely turn to one person: Alexander Ali, founder and CEO of PR firm The Society Group. His company is best known for the dramatic, Hollywood-style real estate trailers they’ve created to help sell multimillion-dollar homes.
Since 2015, the company has helped sell more than $500 million of real estate — including the Playboy Mansion —and their current portfolio is worth over $1.7 billion, according to the website.
“Just how a celebrity has a publicist, we make houses famous,” Ali told Business Insider. “They can be a million dollars, they can be a billion dollars. That’s our job. We become part of the conversation.”
To do this, the Society Group has done everything from holding an immersive theatrical performance at a property and producing theatrical promotional videos, to throwing events such as Instagram museums and super-luxurious sit-down dinners for an exclusive group of 40 high net worth individuals.
Read more starting at ‘For Ali, one of The Society Group’s most memorable events was held at a $15 million, at….Hollywood-style trailers, exclusive dinner parties, and ‘Instagram museums’: The CEO of a real estate PR firm dishes on how he sells multimillion-dollar mansions to the super-rich