Marc Benioff, the billionaire Salesforce co-founder and co-chief executive officer, has a message for the leaders of big tech: You’re thinking too small.

“I believe that business is the greatest platform for change,” Benioff said. “This is a more important time to have positive global impact than ever.”

Benioff said that big tech’s leaders needed to shift from a money-centric worldview to one that focuses on civic improvement, calling out Facebook in particular as having a negative impact.

“Facebook is the new cigarettes,” Benioff said. “You know it’s addictive. It’s not good for you… Facebook can have very serious effects on society the same way that cigarettes can.”

Salesforce’s Marc Benioff says it’s time for tech to change