Those calling for a boycott of Equinox and SoulCycle because of their billionaire owner’s ties to Donald Trump face a long list of popular companies with similar ties. (Drew Angerer/Getty Images)
Those calling for a boycott of companies like SoulCycle and Equinox following a controversial fundraiser for Donald Trump might find themselves battling a long list of beloved companies with similar ties.
Celebrities, including active social media players Chrissy Teigen and comedian Billy Eichner, called out the upscale gym chains after learning the billionaire chairman of the brands’ parent company, Stephen Ross, was hosting a high-end fundraiser for Donald Trump on Friday, August 9, 2019.
The companies, which pride themselves on promoting inclusion and equality, have tried to distance themselves from their investor but are still facing backlash as a result.
But people who try to put their money where their mouth is when it comes to brands and politics might be faced with some tougher decisions than just finding a new place to sweat.
According to the Stephen Ross wikipedia profile, in August 2019, it was reported that Ross would host a major fundraiser for Donald Trump’s 2020 presidential campaign at his Hamptons home on August 9. Because of this fundraiser, Ross has been accused to be fueling antigay rhetoric, white-supremacist ideology, domestic terrorism, etc. to which he answered that “I have been, and will continue to be, an outspoken champion of racial equality, inclusion, diversity, public education and environmental sustainability.” In response to calls for boycotts of companies owned by Ross, a spokesperson for Equinox and SoulCycle told CNN, “Neither Equinox nor SoulCycle have anything to do with the Trump fundraiser event and do not support it. As is consistent with our policies, no company profits are used to fund politicians.
Read entire article at ‘SoulCycle’s Billionaire Investors Unknown Ties‘